We’ll work with you to decide how many podcasts you should do. Together, we create a schedule and determine which employees will participate. We encourage companies to use a mix of hiring managers and front line employees.
After scheduling your first interview this is what happens.
1. We call you and conduct the interview. It takes about 15-20 minutes.
2. The interview is recorded and saved as a audio file (MP3).
3. It is then posted to our site (which is a blog) and immediately available for download or listening.
4. We send you a copy to use on your own web site.
5. Within 24-48 hours your “jobcast” is fed to our distribution channel of over two dozen podcast sites and directories such as iTunes, Podcast Alley and YouTube.
6. At the end of each podcast we direct job seekers to your career page (or job board) to apply for the jobs they heard about. Instructions for applying will also be attached to our blog when we post your interview. Each post will be categorized and tagged for search engine optimization.
View sample script 1, sample script 2. (pdf)
Questions are sent to you ahead of time so your interviewee can be prepared.
Distributing Your Jobcast
Each podcast on Jobs in Pods is distributed in a variety of ways to maximize its exposure.
a) Podcast Sites & MP3 Players: a number of podcast directories exist which let users promote their audio. We have setup distribution channels with over two dozen of them. This is how many passive candidates will find them. In addition, MP3 players like Apple’s iPOD are proliferating. Users of these portable devices will be able to download them directly from iTunes. We also have a channel on YouTube.
b) RSS /XML Feeds: RSS (Really Simple Syndication) and XML feeds allow internet users to take our “feed” of podcasts and add them to their “feed reader” or add them to their own web sites for listening. This puts the power of listening in their control. They won’t have to come to JobsinPods.com, rather they can listen to your podcast right from their feed reader.
c) Blog tags: Jobs in Pods is not just a web site. It’s a blog and it comes with built in advantages for attracting search engine traffic. Each of your podcasts will be posted to this blog, categorized and tagged. The search engines will pick up on these tags and drive traffic to it. For example, a post entitled “Sales Jobs with XYZ Company in White Plains, NY“, will aid in attracting people typing in the words “sales jobs ny” in a search engine.
d) Your Site: Working with your webmaster, we can setup a feed of just your podcasts that you can simultaneously broadcast on the career section of your corporate web site. Wouldn’t it be great if potential canidates could hear you speak about the jobs on your site?
Now that we’ve explained how it works, lets find out the cost. It’s more affordable than you think.
