Case Studies

The following are case studies that prove the effectiveness of podcasting your jobs. Check our blog for more success stories.

Case Study #1

COMPANY: AT&T (download as PDF)

OBJECTIVES

Chris Hoyt, an Associate Director of Non-Management Recruiting for telecommunications giant AT&T, came to us in August of 2007, looking to break free from cookie cutter recruiting. They wanted to appeal to a broader set of candidates and make their online recruiting stand out utilizing a new crop of social media tools. Ultimately, the goal was to drive job seekers to the ATT.jobs site to apply.

CHALLENGES

Make AT&T more appealing to younger job seekers and engage candidates by offering valuable information about working for the company and applying for the vast array of positions they were hiring for.

MEASURABLE RESULTS

Here are the results for five podcasts for the period between 8/13/07 – 1/31/08 (about 5 ½ months) since their first “jobcast” went live in August 2007.

Each jobcast was downloaded an average of 542 times.

A total of 559 clicks to the att.jobs link from Jobinpods.com were recorded during the period of 8/13/07 – 1/31/08.

ROI

AT&T paid a total of $1,495 for 5 podcasts which resulted in an *ROI of $0.55 cents per download.

* ROI will decrease further over time since each jobcast stays online for 1 year.

CLIENT TESTIMONIAL

How satisfied are you with this service and what kind of results have you noticed as a result of podcasting your jobs?

Says Chris Hoyt: “We are very pleased with the results we’ve seen from our podcasts. We’ve heard from job seekers both in the field and online - they’ve loved the ability to quickly hear what our recruiters have been sharing in each broadcast - whether it was about specific jobs available or great interview tips to help them through the hiring process with any prospective employer. It’s been exciting to utilize a communication tool that takes advantage of today’s technology, has been easy to use, and is just plain cool.”

BONUS: read what Chris Hoyt says on his blog.

Case Study #2

COMPANY: NCO Group (download as PDF)

OBJECTIVES

Jeff Nolin, a Vice President in the Commercial Services Division at NCO Group wanted to do a podcast that highlights their sales opportunities nationwide. This was a “commission-only” position which is typically hard to fill. In this 10 minute interview, he describes their ideal candidate and gives insights into working for NCO. Their Jobcast was published on November 21^st 2007.

CHALLENGES

Make a commission only sales job appeal to sales candidates and increase the number of applicants through their corporate website and via postings on Monster and CareerBuilder.

MEASURABLE RESULTS

This podcast was our fastest ever to reach 600 downloads (within 4 weeks). We recommended that NCO link to this podcast from both their own corporate career site and on the major job boards Monster and Career Builder which they advertise on.

This linking strategy has resulted in tremendous traffic to their jobcast.

Within the first 8 weeks it has now recorded over 1,200 downloads.

Figure 1. NCO’s job description on Monster.com prompts visitors to hear their podcast on Jobsinpods.com.

As an example of its success on January 3^rd, 2008 their Jobcast on Jobsinpods.com was receiving an average of 10 visitors per hour just from Monster.com. This rate is a clear example that job seekers are interested in “hearing” what this employer has to say.

TIP: Adding a Jobcast to your job postings will help to attract more jobseekers and engage them with an audio version. It gives your postings a boost by providing job seekers an incentive to learn more.

ROI

At a cost of just $299, the NCO Jobcast has resulted in a return on investment of just .24 cents per download in just the first 8 weeks. (1207 downloads divided by cost). It also resulted in a significant increase in the number of applicants during this period.

* ROI will decrease further over time since each jobcast stays online for 1 year.

CLIENT TESTIMONIAL

How satisfied are you with this service and what kind of results have you noticed as a result of podcasting your jobs?

Says Jeffrey Nolin: “The podcast we did in November has resulted not only in an increased number of page views for our job on Monster.com but we have received a measurable increase in the number of job seekers applying to this job through our corporate website.”